MUMBAI: Cinema may be larger than life on screen, but the real drama often unfolds behind the scenes. India TV is ready to bottle that off-camera magic and pour it into your headphones with the launch of its latest podcast, Filmy Hustle. Starting 30 March 2025, this 10-episode weekly series will stream every Sunday on India TV’s Smart TV app and Youtube channel. So, grab your popcorn and your cynicism-this one's not just about glitz.
The show goes full throttle on India’s entertainment machinery, inviting big-league filmmakers, actors, and producers to spill the masala on what really goes down in Hindi cinema. From tantrums to timelines, creative chaos to production pitfalls, the podcast brings raw, honest chats with guests like R. Madhavan, Anurag Kashyap, Ram Gopal Varma, Siddharth Roy Kapur, and Kabir Khan.
Hosted by Aashirwad Theaters Pvt Ltd director Akkshay Rathie Filmy Hustle is produced in partnership with RosePod—a unit of Rose Audio Visuals. It marks a rare (and rather refreshing) alliance between a news network and a production house.
India TV MD Ritu Dhawan framed it best, "The magic of cinema extends beyond what we see on screen. 'Filmy Hustle' is our attempt to bring fans closer to the art of filmmaking by sharing stories from the people involved. These candid discussions about the struggles and achievements of not just directors and actors, but also singers and producers, will offer insightful perspectives, allowing the audience to appreciate the essence of cinema, storytelling, and the hustle behind the screen."
Rose Audio Visuals founder Goldie Behl added, "We are excited to reach audiences through this innovative collaboration with India TV, marking a unique partnership between a news channel and a production house. For years, Akshay and I have had fascinating discussions about the intricacies of the Indian film industry. This podcast is born from that shared passion, providing audiences with rare insights into its inner workings. In a landscape often shrouded in mystery, we aim to deliver candid conversations and compelling, revealing stories."
From late-night retakes to last-minute rewrites, this podcast lays bare what it takes to create cinematic magic. If you love films but hate fluff, Filmy Hustle is your Sunday fix.
