MUMBAI: A prominent face in the media industry, Rana Barua is a veteran with more than two decades of experience in the marketing industry. Having worked across agencies like Ogilvy, JWT and Creativeland, he is about to complete two years as Havas India CEO and has been doing some great work for the agency.

Barua believes in defining tasks that are short-term while keeping long-term plans in mind. He is also obsessed with time-oriented goals.

In the fourth episode of Media Minds 2, Barua talks about how the industry, including Havas, has been very aggressive about mergers and acquisitions in the past two-three years.

Elaborating more on the same Barau said, “Acquisitions may come down but will still be on. It will give you a certain edge. I see mergers happening more than acquisitions. When I say mergers, which is why I am splitting mergers and acquisitions, I see mergers because I can see certain companies merging into each other.”

Speaking about his future plans Barua shares, “We are being cautious about every form for the next few months in terms of every form of cost. What we are doing is very measured, we are ensuring that there is no ad-hocism, there is no upheaval or any kind of unplanned thoughts going on. So, if we are in the month of July, we are very clear how August and September have to be for us. There is is a lot of conversation that keeps happening between the senior management and the people who are running the show in the group.”

Watch the complete episode here: