MUMBAI: Confiance Communications has secured the public relations mandate for Jaipur-based luxury quartz brand, Specta Quartz Surfaces. The partnership aims to reimagine home aesthetics with a focus on design consciousness, sustainability, and cultural relevance.

As Indian homeowners lean towards personalised, sustainable interiors, Specta and Confiance have set their sights on transforming the quartz slab maker into a lifestyle brand with cultural depth and national appeal. The timing aligns with an inflection point in Indian design sensibilities, where statement surfaces and ethical design matter more than ever.

Confiance will roll out a long-term communications blueprint that blends high-impact storytelling with media visibility, innovation showcases, and thought leadership. The aim: to strengthen Specta’s voice among architects, designers, and homeowners who think beyond the usual stone and polish.

“Specta is building a distinctive voice in the surfaces category—rooted in Indian culture yet global in aesthetic sensibilities, material innovation, and sustainability. Our goal is to unlock deeper brand meaning and elevate Specta into national conversations around conscious luxury”, said Confiance Communications founder & chief strategist Bushra Ismail.

Specta Quartz Surfaces communications and sustainability head Akshat Jain said, “At Specta, we’ve always believed that surfaces do more than finish a space—they define its soul—and we approach our aesthetics with the same mindset. As we enter our next phase of growth and expansion, our focus is to lead the conversation around design-forward, design-conscious living. Partnering with Confiance gives us the strategic power to translate that vision into a narrative which can inspire homeowners, architects and designers to think beyond utility and embrace surfaces as expressions of identity and culture”.

In the months ahead, Confiance will steer Specta through a slate of initiatives — from seasonal cultural storytelling to pop-culture campaigns, and commentary that shapes how Indians perceive surfaces as symbols of value. The agency will also help sharpen Specta’s sustainability and ‘Make in India’ storylines, spotlighting its low-waste production, non-toxic materials, and social impact credentials.

With this mandate, Confiance adds another feather to its portfolio, proving once again that some of the most powerful design stories start at surface level.