Mumbai: Logistics company Jeena & Company has appointed the Gurgaon-based Cumulus public relations agency as its official communications partner.

The agency was founded in 1900 by Pallonji Katgara and Jamshedji Dastoor. It is an end-to-end logistics solutions provider with a strong presence in 27 locations across India and a global reach across 80 destinations. Changing the conventional freight forwarding and supply chain services scenario in India, Jeena & Company provides top-class international supply chain services to customers. Jeena offers unparalleled services in both exports and imports for air and sea freight and takes pride in being one of the largest customs house agents and freight forwarders in the country. Jeena has various achievements and industry recognition for its impact in the sector and with clients.

Jeena & Company head corporate strategy Ayesha Katgara said, "With the deep-rooted confidence that comes from our 100+ years of expertise in logistics, air and sea freight, 3PL, and warehousing, we are making a significant difference in the thriving world of supply chain and logistics with our techno-centric end-to-end solutions. Our sectoral understanding, depth of expertise, and customised solutions continue to help our team offer futuristic logistics services and solutions to over 30,000 clients in India and across the globe. As the logistics industry continues to shape the economy of the country, we at Jeena feel it is an opportune moment to connect with a communications expert like Cumulus to share our story with the world."

Cumulus PR CEO Reena Sharma said, "The beauty of heritage brands is that they come loaded with decades' worth of stories, and that is simply a communications professional’s delight. Team Cumulus is excited and looking forward to creating a differentiated narrative that is genuinely reflective of Jeena & Company’s solid legacy, its present-day business and its future-focussed innovations."