MUMBAI: The world of children’s entertainment is gearing up for a major reset this October as MIPJUNIOR returns with a sweeping new format and a showstopper world premiere to headline its reimagined edition. Timed just ahead of MIPCOM, the 2025 event promises a sharper, more creator-driven experience that blends deal-making with cultural momentum—turning the Palais des Festivals into a hub for the future of kids’ content.

At the center of this transformation is the global debut of Ki&Hi in the Panda Kingdom, a 52-episode anime comedy adapted from French YouTube creator Kevin Tran’s bestselling manga. Produced by Mediawan Kids & Family’s Method Animation (Miraculous: Tales of Ladybug & Cat Noir), Drawsome Studios, and Belvision, the series follows two endlessly squabbling brothers in a whimsical fantasy setting tailored to 6–10-year-olds. Its Canal+ launch later this year will mark one of the first times a true anime-style series has been developed natively for a young European audience.

Tran, who boasts a following of 5.6 million online, has already generated strong buzz for the project, blending digital creator energy with broadcast-scale ambition. For MIPJUNIOR, the premiere is more
than a debut—it’s a statement of intent.

“This is a makeover with a mission,” said Lucy Smith, Director of MIPCOM CANNES and MIPJUNIOR. “Kids’ content is driving wider media trends. We’re giving creators, platforms, and partners a space to unlock new models and spark fresh collaborations.”

The 2025 edition will debut the Gare Maritime as a networking and pitch arena, allowing creators and producers to connect directly with buyers, gaming companies, publishers, and brand studios from 60+ countries. With more than 900 delegates expected, MIPJUNIOR is positioning itself not just as a preview event, but as a launchpad for globally relevant IP.

For Julien Borde, President of Mediawan Kids & Family, Ki&Hi underscores the shift: “We’re filling a gap with something truly original. It’s an anime with a caring, authentic voice that reflects real sibling dynamics—funny, emotional, and age-appropriate.”

Programming across the two-day event will center on storytelling that travels—across borders, formats, and platforms. Sessions will spotlight the creator economy, hybrid production models, and the
growing influence of digital-native stars. The shift comes as broadcasters, streamers, and IP owners look for new ways to cut through in an attention-fragmented market.

But the heart of the event remains storytelling—refreshed, diverse, and platform-fluid. By turning Ki&Hi into a symbol of its new direction, MIPJUNIOR signals it’s no longer just about what kids watch, but how and where they engage. For those converging on Cannes, the message is clear: kids' content isn’t just evolving. It’s accelerating.

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