MUMBAI: A company on the brink of a public listing needs a steady hand at the financial wheel enter Keshav Shanbhag, Value 360 Communications’ newly appointed as CFO. The firm prepares to make history as the first publicly listed PR company in the country, Shanbhag’s arrival signals a strategic push towards financial strength and investor confidence.

The timing couldn’t be more significant. Value 360 Communications recently closed Its pre-IPO investment round, attracting heavyweight investors including film star Huma Qureshi and is set to file its Draft Red Herring Prospectus (DRHP) for its SME IPO. In this high-stakes moment, Shanbhag will oversee financial strategy, investor relations, and corporate governance, ensuring a smooth ascent to the stock market.

With over 17 years of experience, Shanbhag isn’t new to the high-pressure world of IPOs, mergers, and turnarounds. He’s played pivotal roles at MCX, IN10 Media, and Dentsu Aegis Network, financial strategies that drove business transformations. His work at MCX, in particular, made waves when he spearheaded the company’s IPO, bagging the title of best mid-cap equity deal in the APAC region and earning himself the coveted most valuable player award.

Value 360 Communications group CEO & co-founder Kunal Kishore said, “Bringing Keshav on board as CFO marks a strategic advancement in our journey. His proven expertise in managing IPOs, M&A transactions, and driving business transformation perfectly complements our ambitious five-year growth strategy. We are confident his management will be instrumental in creating substantial value for our stakeholders as we work toward scaling our operations exponentially as we complete 20 years of operations in 2027.”

Shanbhag himself is no stranger to high-stakes financial management. Speaking about his new role, he remarked, “I’m honoured to join Value 360 Communications at such a transformative juncture in its corporate journey. The opportunity to steer the company’s financial strategy as it prepares for its public listing represents a unique challenge. I look forward to leveraging my experience in capital markets and investor relations to advance Value 360 Communications’ position as the market pioneer in integrated communications, while delivering exceptional value to our clients, stakeholders, and future shareholders.”

Value 360 Communications isn’t just preparing for an IPO it’s gearing up for exponential growth. The company’s five-year roadmap focuses on expanding operations, investing in technology, enhancing capacity, and pursuing strategic acquisitions. Its impressive client roster already features Tata Motors, Pernod Ricard, Kia Motors, Skoda, Fedex, Digi Yatra, Poco, Zupee, Mondelez, Audi India, and Easemytrip, among others.

With Shanbhag at the financial helm, the company is set to break barriers, redefine communications, and make waves on the stock market.