MUMBAI: Ahmedabad-based Sambhaav Media has roped in Sanjay Gaur as its new chief marketing officer, a move that's set to inject a hefty dose of experience into the company's senior management. Gaur, a seasoned marketing veteran, boasts a whopping 33 years in the trenches, handling everything from FMCG to FM radio.

Gaur has had  stints in business operations, project management, market development, and channel marketing. He's also got a knack for the creative side, conceptualising and managing projects for clients across the media, consumables, and durables industries. It's a proper marketing medley.

Sambhaav Media, known for its diverse portfolio including Top FM, VTV News, Abhiyaan, VTV Gujarati, and Sambhaav Metro, is clearly hoping Gaur's experience will give them a competitive edge. He's also got a background in handling distribution networks and infrastructure building, which could prove handy as the company looks to expand