MUMBAI: After a three-year hiatus from television, Pharmeasy, the digital healthcare platform has returned to the small screen with a new ad campaign that doubles down on what really matters in diagnostics showing up on time. Anchored by the promise ‘On-Time or free’, the campaign cheekily tackles the agony of fasting blood tests and delayed sample pickups through a pair of punctuality-loving, food-obsessed dancing uncles.

With its now-iconic jingle (set to the tune of ‘Urvashi Urvashi’) once again echoing “Pharmeasy, Pharmeasy… Take it easy,” the campaign blends nostalgia with a clear call to action: lab tests should be dependable, not a morning-wrecking ordeal.

In an industry where being fashionably late is frustratingly common, Pharmeasy is throwing down the gauntlet with a punctuality guarantee. Miss the time slot? The test is free. The bold promise is backed by a logistics network spanning over 4000 pin codes and 1900 plus trained phlebotomists and a self-proclaimed 99 per cent plus on-time rate.

“We kept the tonality of the brand at the centre while working on the campaign, sharply landing the offering, keeping it relevant, relatable and entertaining," shared Busypeople MadamG founder and creative director Garima Khandelwal.

“This campaign is a reflection of how far we’ve come in our journey of simplifying healthcare and making it truly accessible and dependable for every Indian. Diagnostic testing is a sensitive experience - fasting is tough, but waiting shouldn’t be. Our promise is simple: you pick the time slot, we’ll be there. If we’re late, your test is on us”, said API Holdings MD & CEO Siddharth Shah.

Pharmeasy (API Holdings) chief business officer, Gaurav Verma said, “When you are fasting and waiting for a blood test to be done, every minute feels like an hour.  We built this feature from a deep understanding of that frustration. You’ve done your part—waking up early, skipping breakfast. The least we can do is show up on time. That’s our way of saying we care."

From nostalgic tunes to no-nonsense timing, Pharmeasy’s latest pitch isn’t just about testing, it’s about trust, timing, and turning up when it counts.