Mumbai: Philips has introduced the Philips Avent connected baby monitor through an emotional TVC featuring Indian actors and new parents Rubina Dilaik and Abhinav Shukla. This campaign is part of the globally launched #ShareTheCare initiative. The monitor offers parents peace of mind by enabling real-time monitoring of their babies from any location at any time.
The film resonates with parents, showcasing Rubina's journey as she balances her personal and maternal responsibilities. It highlights the monitor's advanced features, including high-definition video streaming, night vision, real-time audio monitoring, and two-way communication.
The TVC portrays the shared experience of new motherhood, capturing the anxieties and support systems of new parents. It opens with Rubina singing a lullaby to her baby, while Abhinav reassures her about the monitor’s capabilities, emphasizing the bond between mother and child through modern technology and maternal care.
Philips growth region - head of personal health, Vidyut Kaul said, "The journey of parenthood is an extraordinary experience that comprises many ups and downs. Recognising that it takes a village to raise a child, Philips Avent is dedicated to offering solutions that provide comprehensive support for babies while empowering mothers to prioritise themselves. Our campaign film authentically depicts the daily experiences of many new mothers, showcasing tender moments of connection and the challenges they face. By highlighting real-life scenarios, we emphasise the importance of modern solutions in easing the parenting journey, making a positive impact on the holistic well-being of both mothers and their little ones.”
Dilaik said, “As a mother, I have experienced the joy, the doubts, and the overwhelming sense of responsibility that comes with nurturing a little life. Being part of this campaign was truly touching as it beautifully mirrors the highs and lows of motherhood. And with the launch of Philips Avent Connected Baby Monitor, we're not just monitoring our little ones; we're nurturing a bond that's unbreakable, even from afar.”
Shukla said "As a new father, I understand the importance of being present for every precious moment. The Philips Avent Connected Baby Monitor allows us to stay connected with our baby, no matter where we are. It offers peace of mind by ensuring we never miss a beat in our child's development. This technology not only reassures us but also strengthens our bond with our baby, knowing we can always be there to provide comfort and care, even from a distance."
The monitor features advanced capabilities for secure monitoring. It uses 2.4GHz wireless technology for a stable connection with minimal interference and integrates with a mobile app for remote access and customizable alerts. Parents can tailor VOX mode and sound sensitivity to their preferences and create a calming environment with 15 lullabies. Emphasizing safety and environmental responsibility, the eco-friendly packaging, which includes one camera and adapter, is made from 90 per cent recycled paper.
