MUMBAI: With the World Cup 2003 just days away, the frenzy in the advertising world is scaling new heights.

MUMBAI: Advertisers targeting kids would do well to keep housewives as their primary target for TVCs (television comm

MUMBAI: The phenomenon of in-film advertising is helping to build brands and proving to be a revenue-spinner for seve

Professional marketing in the business of entertainment is the need of the hour!

It's been just under ten days since RK Swamy (80), chairman of RK Swamy BBDO Advertising passed away peacefu