MUMBAI: Lowe and Partners Worldwide India is the only Indian agency whose campaign has made it to the Creative Effectiveness Lions shortlist. Only those campaigns that have won some Lion in the previous years are eligible for this category.

The agency's 'Help A Child Reach 5' campaign for HUL's Lifebuoy had fetched it a silver Lion last year in the Film Lions category. While the piece of work last year was submitted by the agency’s London office, this time it is the Mumbai office that has participated in the ongoing Cannes Lions.

In the PR Lions category, O&M India’s ‘Google Reunion’ campaign qualified in the shortlist under two sub-categories, namely, Brand Voice (including strategic storytelling) and technology & manufacturing.

The other shortlisted entries include those for Akanksha Foundation Schools’ ‘Barter’ campaign under the sub-category ‘Influencer Communication’ and Channel V/Star TV’s campaign ‘The Seatbelt Crew’ for road safety awareness under the sub-category ‘Corporate Responsibility.’

Havas' ‘No Child Brides’ campaign for child survival India has also been shortlisted in the sub-category titled 'Charity & Not for Profit.'