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Mumbai, August 17, 2011: ET NOW, 24-hr English business news channel brings to you a power packed
edition of Brand Equity featuring exclusive interviews of Martin Sorrell, CEO; WPP and Anand Mahindra,
Vice Chairman & Managing Director; Mahindra & Mahindra. While the former spoke about the global
crisis impact on the advertising sector, the latter shared his thoughts on their new campaign ?Spark the
Rise‘ & the way forward.
Martin Sorrell, during his interview to ET NOW, mentioned that the global crisis impact on advertising
and consumer confidence if any at all would not reflect until the year 2012. Although, he also added
that even then it would be quite hard to anticipate the impact due to a series of global events such as
the London Olympics, European Football Championships & the US Presidential Campaign which attract
significant media spends. Commenting on WPP‘s outlook on the current scenario he said, "We estimate
about $4 Billion in spends on media campaigns one way or another"
The show also features an exclusive interview of Anand Mahindra who spoke about the
company‘s ?Spark the Rise‘ campaign which aims at bringing individuals, groups and organizations, to
promote their community driven ideas on a digital platform.He also mentioned that this campaign
would be customized worldwide on a later date and said that it would be a matter of pride if the new
transnational organizational formats that develop in the next decade come from India.
The last segment of the show is the Brand Equity‘s Special Initiative to develop a campaign to bring
out a powerful message to Government of India to remove corruption and other social evils from the
country and bring in better efficiency and good standard of living for the people of India. This segment
features a panel discussion on the three ad campaigns submitted by the three competing agencies,
Leo Burnett, Mudra and Saatchi & Saatchi. The segment is concluded with the announcement of the
winner by panelists like Prasoon Joshi, Sudhir Mishra, Abhinay Deo and Dia Mirza on the most effective
campaign, based on the national audience votes along with the panelist‘s choice.
Catch the full episode of Brand Equity on Saturday, 20th August, 2011 at 2.30pm. Repeat telecast
on Sunday, 21st August, 2011 at 11.00am & 10.30pm. Only On ET NOW.
