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MUMBAI: MediaSys has been partnering broadcasters and advertisers in various areas, with focus on providing relevant and actionable data that would bring greater efficiency for the investment made in media - through auditing, planning & monitoring and looking beyond traditional approach to media. They have been in the business of television consultancy for more than 3 years backed by promoters having relevant & updated knowledge in this domain.
At present, the specific services offered by MediaSys are MediaSys Distribution, MediaSys Digital and MediaSys consulting. With growing demand we have reinforced each of this team at various levels, especially in Distribution & Planning with induction of Joydip Kapadia, Ex. TAM VP Operations, joining as Director, MediaSys Distribution & Planning.
MediaSys Distribution has been providing placement audits and consultancy to its partners in the domain of Television with Subrat Das heading this division. With Joydip joining our fold, we plan to move further by strengthening the current offerings and add some more in the bouquet of services offered.
In the last couple of years we have managed to garner substantial equity in the area of channel distribution audits by tracking channel connectivity at MSO level across India. We plan to move further by strengthening their current offerings and add some more in the bouquet of services offered.
With over 620 channels that can transmit content via satellite over India, this generates a rush to reach the drawing rooms of the viewer through an analogue or a digital feed. Ground infrastructure only allows 107 analogue channels to be distributed through each MSO and about 250 digital channels whereas the demand is for over 500 channels to be distributed. This leaves a big gap between the demand and supply.
It has also led to creation of an Rs 2000+ Cr carriage fee industry. This fee is paid by broadcasters to the MSO‘s to show the channel on the respective network and frequencies for which a fee has been paid. This is where ‘MediaSysKonnect‘ comes into the picture. With a network of over 50 field representatives and more than 1500 reference homes MediaSys distribution team reach the ground levels to continuously monitor whether the channel is being shown by the MSO‘s in their networks on the agreed band and frequency. MediaSys distribution team covers more than 650 MSO‘s across India and provides MediaSysKonnect, the connectivity report every week to most broadcasters and other users of this data.
Joydip Kapadia says "The need to be available is there for any product hence role of distribution becomes critical. Similarly, in case of television you will only get new trial if you are available at the right band in the appropriate neighbourhood of channels. Best of content can be nullified without strategic placement, this makes distribution very critical. ‘MediaSysKonnect‘ is a strong tool to acquire ground intelligence. It goes a step ahead in helping partners to strategise placements efficiently for best reach. He further adds ‘ with 80-85% of TV still watched on analogue platform and the huge investments required for the MSO‘s to stream digital feed, digitisation will still take a while before it becomes a dominant platform for content delivery‘.
MediaSys also provides customised service called ‘MediaSys Stratedge‘ under which they provide specialized services for strategy on content and FPC apart from providing quantitative and qualitative research services for more strategic solutions.
‘MediaSys Premium‘ brings a very special service to track audio/video quality of the signal at viewer homes, tracking language feed and multiple channels tracking per week.
