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MUMBAI: Micromax Informatics Ltd. is one of the leading Indian Telecom Companies with a futuristic vision. Currently present in more than 40,000 stores across the country, the brand Micromax mobile has created a niche for itself in the telecommunication & handset industry, reaching the number 4 position today, in a span of 2 years.
?Housefull? a blockbuster film produced by Sajid Nadiadwala under the banner Nadiadwala Grandsons Entertainment Pvt. Ltd., having produced some of the biggest, box-office releases such as Hey Baby, Judwaa, Mujhse Shaadi Karogi, Kambakth Ishq etc.
Sajid Nadiadwala, known for his larger than life, Mega Star led, mass appeal films has produced his next ? Housefull which is a star studded laugh riot targeted at the youth & one of the biggest films to hit the box-office this summer. The ensemble cast has A grade stars such as Akshay, Deepika Padukone, Lara Dutta, Arjun Rampal, Ritesh Deshmukh & Jiah Khan. Directed by Sajid Khan.
Micromax Mobile launched their new handset, the X235 recently & as an innovative marketing initiative, created a tie-up with the film ?Housefull?.
Talk about Innovation - The phone has a unique Universal Remote feature which enables you to control your house gadgets with a flick of your wrist. With an Infrared Transceiver on the phone which can control your AC, DVD player and TV in addition to other features like Camera, Music player, Video player, FM Radio and Dual SIM, this is a unique product.
A slick co-branded Promo, running across TV channels currently, communicates the brand message in a witty & stylized manner. The creative synergises brand & film with the key thought - To find a good wife is sheer luck...but anyone can have a good Mobile and control gadgets - with the new Micromax X235!
Mr Pratik Seal, Head-Marketing for Micromax India, says ?This film was a perfect fit to promote our newly-launched product, the X-235. It allowed us to target our core TG, the youth, through a unique entertainment platform, creating noise & thus breaking the clutter. Such innovations enable us to reaffirm the celebrity association
Mr Sajid Nadiadwala, MD of Nadiadwala Grandsons Entertainment says ?We at Nadiadwala Grandson have been successful in our commitment to connecting with our audiences through our films. That‘s why the best of corporates too have benefited by associating their brands with our movies. We are happy that the Micromax-Housefull tie-up has been noticed in a big way. It was indeed a great creative connect and as Housefull continues to create history at the box-office, the Micromax campaign will also be spoken, seen and talked-about, in the same breath?
Developed & executed by Blue Bang Media & Entertainment Pvt.Ltd., a specialist branded entertainment & movie marketing company with a focus on brand activations, media planning & buying, film marketing, content syndication & alliances. Blue Bang has a strong network of key clients across the entertainment & corporate sector and has notched up several successful projects, having executed brand alliances & media buying with Studios/Producers such as TIPS, Eros, Moser Baer, Reliance Big Pictures, Yash Raj & others.
Sharda Ratnam, VP Branded Content & Business Development, says ?The co-branded alliance between Micromax & Housefull synergises the core brand promise of ?Control 3 things? in a very humorous context by linking it to Akshay?s situation in the film. The tieup provided the brand a wider reach & connect for their consumers by aligning with a high-impact film.?
