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MUMBAI: Ageless hero, timeless romance, passionate fantasy, friend, ? all of these are part of many women?s thoughts and emotions as they have enjoyed a special journey with Mills & Boon books for over 100 years. No matter which year it is or what age a woman may be, a romantic story always stirs hope, cheer, warmth and passion in a woman?s heart.
Harlequin Enterprises Ltd., the global leader in series romance and publisher of the most widely read women‘s fiction books ?Mills & Boon,? is coming closer to the heart of the Indian woman. With over 14 titles now locally published and distributed every year through Harlequin Mills & Boon India (HMBI), the thrill of reading a romantic novel is on the rise among Indian women.
Mills & Boons books have often been seen as a close friend and companion of women from early teenage years through various phases and stages of their lives, from a quick daily read, to being a vacation companion, rejuvenator, emotional advisor and even an imaginary friend and confidant - a true ?Friend for Life.? Inspired by the results of research among Indian women, HMBI is committed to further strengthen its relationship with them by engaging in various customer connect activities. ?Friends for Life? is new nationwide initiative which invites readers to share their experiences and thoughts on how or why Mills & Boon has been their friend through the journey of life.
Any woman residing in India can log onto www.millsandboonindia.com by 25th October 2010 and share how Mills & Boon has been her friend for life. An illustrious panel will identify 10 best ?Friends for Life? and invite them for a discussion to select a ?Ms. Mills & Boon India - Friend for Life 2011.? This special woman will be handed over her title in person by the hero of many women?s dreams, Bollywood actor John Abraham, over a special friendship hour with him.
To add to the excitement of this initiative, John Abraham today launched a special ?Friends for Life - Jootha Hi Sahi Collectors Pack? in advance of his upcoming movie produced by Saregama India Ltd. which commemorates the spirit of true friendship and companionship.
Says John Abraham, ?Some romances start with a friendship, some with a lie. However it may begin, I believe that true romance transforms a couple into Friends for Life in classic Mills and Boon style.?
Commenting on the launch of Friends for Life and the Friends for Life ? Jootha Hi Sahi Collectors Pack, Manish Singh, Country Manger, Harlequin Mills & Boon India says, ?Mills & Boon is a leading global brand in the romantic fiction space and has been a true friend and companion of women through all ages and emotions for years. People want to have friends and be friends so this is a way for readers to express their friendship connection with Mills & Boon.?
The ?Friends for Life - Jootha Hi Sahi Collectors pack? consists of four books in two volumes consisting of classic stories from the past four decades by top authors. Since these are retro packs, the covers of books inside have a retro template and graphic cover design. To make it more interesting for the consumer, the pack comes with autographed merchandise by John Abraham & a cheat code, which increases the opportunity of becoming ?Ms. Mills & Boon India - Friend for Life 2011? and meeting John Abraham to receive the title.
