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MUMBAI: According to a research study done by MarketVision Research, a global market research company in collaboration with Majestic MRSS on Consumer Insights, products that most of the people cant live without is their mobile phones.
There were multiple mentions of Samsung and Nokia. Some people also mentioned their Smartphones. There were also mentions of shampoos (Head and Shoulders), perfumes, shades, body lotion (mostly Nivea). The luxury or high-end brands that were mostly mentioned were Gucci, Apple and Sony for their quality in technology, Levi Jeans and Jaguars and Mercedes in cars.
The objective of the research was to introduce MarketVision TV. MV TV is a set of small, short TV episodes filmed and edited by MarketVision, using pertinent and relevant topics in consumer and healthcare research, the company said.
Also, advertising involving humor or invoking emotions between a child and their care-taker like a mother or father or ads revolving around any relationship like that of lovers or student-teacher attracts more audience. Additionally, any product that has a Bollywood star as a brand ambassador is automatically trusted.
As per the findings, most of the Indian consumers do not purchase products online. They like to touch and feel the product in order to ensure its quality before actually purchasing it. They prefer getting information about the products but not buying it. The few that mentioned purchasing items online happened to be from those stores from where they had a good in-store experience or those who offer unconditional guarantees like- Levis, Pepe (Jeans), Allan Solly and HUL because they can be trusted. Mostly electronic products or cellphones are bought. Many consumers mentioned that they were afraid of fraud or hacking and would not purchase a product online if they had to submit their credit card information.
Also, Facebook will continue to increase the importance for the Indian consumer and as you develop a Facebook Communications strategy make sure that there is something in for them. Just like in US, Indian consumers love free samples and coupons.
