Mumbai: Media consulting firm Ormax Media today announced the launch of its new report titled ‘The Bollywood Franchise Report: 2023’. The report identifies Top 100 Hindi film franchises (current & potential), based on audience equity. The research is the result of a survey conducted amongst 3,000 regular Hindi film-goers across India, in Oct-Nov 2023.

Films released between Jan 1990 to Sep 2023 were assessed in the report. Ormax Media released select findings, which reveal that 3 Idiots, Chennai Express, Hera Pheri, Jawan, and Drishyam are the top 5 franchises (current/ potential) based on audience equity. Notably, Shah Rukh Khan has four entries in the top 10 - Chennai Express (no. 2), Jawan (no. 4), Chak De! India (no. 8) and Pathaan (no. 10). Drishyam stands out as the only suspense thriller franchise amongst the top 10.

Commenting on the significance of the report, Ormax Media business development (theatrical head)  Sanket Kulkarni said, “Franchise films have been a dominant force driving the growth and stability for Hollywood over the past two decades. The contribution of franchise films to the Hindi theatrical domestic box office has grown from a mere 17 per cent in 2019 to 45 per cent in 2023. As the theatrical landscape increasingly leans toward event-driven films, choosing the right film to expand or initiate the franchise can go a long way in creating a powerful theatrical product. This report will aid studios, producers & content creators take more informed and audience-centric decisions related to greenlighting, budgeting and marketing franchise-based projects in the Hindi film industry.”

The detailed report, available upon subscription, has the list of top 100 franchises, and insights related to how franchise equity varies across various demographics, such as age, gender, markets, etc.