MUMBAI: Baba Arts Ltd has acquired the theatrical rights of De Dana Dan, touted to be one of the big Bollywood releases of this year, from Venus.
Baba Arts will release the movie across the country on 27 November. An Eros International presentation directed by Priyadarshan, De Dana Dan stars Akshay Kumar, Katrina Kaif, Suneil Shetty, Paresh Rawal along with Sameera Reddy, Neha Dhupia and Chunkey Pandey.
“De Dana Dan will hit approximately 1000 cinemas all over India. We haven’t yet decided on the number of prints we are releasing the film with since we have three weeks in our hand to chalk out our game plan,” Baba Arts CEO Ajay Acharya tells Indiantelevision.com.
Baba Arts will heavily promote the movie. “The trailers of the film are already being shown in theatres, the promos are all over the FM radio stations, and the website is active. As we near the release date, we will resort to road shows. That will be our final frontier in terms of promotion,” avers Acharya.
Baba Arts Ltd has earlier released films like Ganesha2, Ishq, Pyar To Hona Hi Tha, Dulhan Hum Le Jayenge, Tarzan-the Wonder Car, Life Mein Kabhi Kabhi and Tumko Na Bhool Payenge.
