MUMBAI: In an attempt to expand its home entertainment business, Reliance Big Entertainment is up on an acquisition route not only in the domestic market but also internationally.
The company has acquired the home video rights of the Ranbir Kapoor-starrer Wake Up Sid that is expected to launch in the Indian market in the next 10 days.
Internationally, the company has acquired the home video rights of Inglorious Basterds, GI Joe- Rise of Cobra, Shutter Island, Sherlock Homes, Sex and the City 2, and Inception. The company plans to release these in the new year.
Currently, the company is dominating the retail charts by having 6 out of 10 films with hits such as Harry Potter and the Half blood Prince, Hangover, Transformers - Revenge of the Fallen, Public Enemies, Star Trek, Barbie and the 3 Musketeers.
"The company plans to acquire many more independent labels from Hollywood and UK as well as release some of the best quality films from Indian cinema. We are also in discussions with various studios to exploit their content in the fast emerging digital platforms in India such as short content on mobile phones, flash drives, etc."
Meanwhile, as far as strengthening its distribution network goes, a spokesperson from the company said, "Besides our standalone stores, we plan to sell our DVDs and Blu Rays in other store formats like book stores, malls, kid stores etc. This move will give a wider reach to our products across the country."
