MUMBAI: Big Home Video has launched the home video of Dharma Production‘s Ranbir Kapoor-starrer Wake Up Sid.
Says Big Music and Home Entertainment CEO Kulmeet Makkar, "Wake Up Sid is one of the rare movies that is a combination of commercial success and critical acclaim and we are proud to be associated with it.
The film‘s concept, direction, screenplay, music and indeed all other technical aspects are among the finest. With our pan-India distribution network we ensure that our products reach the right audience. We are sure that the Wake Up Sid home video, with its exclusive and special features will make it a true collector‘s copy."
Apart from the film, the disc is full of exclusive, never-before-seen content. It contains specials like ‘making of the movie‘, ‘making of iktara‘, ‘making of life is crazy‘, ‘making of Wake Up Sid, ‘making of Kya Karoon‘, ‘Wake Up Sid (remix) music video‘, ‘making of Wake Up Sid remix video‘, ‘Bloopers‘, ‘deleted scenes‘ and ‘Date with Sid‘.
While the 2-DVD pack is priced at Rs. 399, the 2-VCD pack costs Rs. 149.
Commented UTV Motion Pictures CEO Siddharth Roy Kapur, " Wake Up Sid has been a huge commercial and critical success for us and we are confident that movie fans will enjoy and appreciate this movie at home as they have in the theatres. Universal admiration and appeal for Wake Up Sid makes this DVD the perfect gift for the 2009 holiday season."
The home video launch will be supported by an all-encompassing marketing campaign across TV, Radio, OOH and internet along with a strong focus on retail activation and on-ground promotion.
