Bollywood poster exhibition in South Africa from 21 July

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

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Publicis Groupe

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The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Bollywood poster exhibition in South Africa from 21 July

MUMBAI: Rakesh Gupta, founder member of an NGO Route2Roots in South Africa, has organized an exhibition titled ‘Magic of Indian Cinema‘ in the country.

The exhibition will encompass the silent, golden and contemporary era of Indian cinema.

Scheduled to go underway on 21 July, the exhibition will include posters of Bollywood hits from 1940 onwards put up at various malls across South Africa. "Each poster will be accompanied by details of the movie, director, writer and actors, along with an elaborate description of the period in which the movie was produced," said Gupta. 

The 1,000-plus collection will include a black-and-white poster of Dilip Kumar and Meena Kumari from the 1958 film Yahudi, a coloured poster of Amitabh Bachchan‘s Coolie and posters of recent films like Lagaan and Jodhaa Akbar. "These posters depict the manner in which our country has grown, its culture, people, fashion and progress," says Gupta, who has been working on the project since 1985.

Apart from the exhibition, Gupta has also arranged audio-visual presentations in which Shah Rukh Khan, Juhi Chawla, art directors Sanjay Dhawade and Ganesh Acharaya and music director Uttam Singh will talk about the journey of Indian cinema.

Organised in association with the Government of India, the festival, that starts from Johannesburg will go on till 31 July after which it will move to Durban and Cape Town.