MUMBAI: IBM has announced a three-year IT services agreement with Cinepolis, one of the world‘s largest multiplex operator that is due to commence operations in India.

The deal, inked last month, will involve IBM deploying, managing and supporting a scalable IT infrastructure essential for Cinepolis‘ roll-out plans. IBM‘s store roll out solution will allow Cinepolis to control operating expenses as well as swiftly develop and deploy new customer facing applications.

Commenting on the deal IBM India territory executive north & east, general business Asia Vivek Malhotra said, "This is a very strategic win for IBM in the media & entertainment space. Accelerating time to market and reducing operational complexity for Cinepolis will be the key focus areas for IBM in this engagement.

"Our industry experience and domestic market know-how will help a global leader like Cinepolis achieve success in the Indian market by focusing on its core business, cinemas."

Cinepolis has a goal of opening 500 screens in India by 2016. Of this, it is looking at making 130 screens go-live in eight cities over the next three years.