Doodle Collection inks licensing deal with Yash Raj Films

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Doodle Collection inks licensing deal with Yash Raj Films

MUMBAI: Doodle Collection has inked a licensing deal with Yash Raj Films Licensing to launch a limited edition range of diaries inspired from some of the studio’s films.

 

Doodle Collection’s limited edition range of YRF diaries celebrate cinema and Bollywood in its most colourful, creative and quirky form. The diaries are inspired by YRF movies across genres – from the classic KabhiKabhie to the modern and spunky Band Baaja Baaraat. The typographic designs are inspired from Rocket Singh Salesman of the Year and Chak De! India.

 

The highlight of the collection is the diary inspired by the cult hit DilwaleDulhania Le Jayenge.

The diaries are available on the Doodle Collection website and at stationery retailers like Landmark and Crossword along with online portals like Flipkart, Amazon and Fashionara.