MUMBAI: Eros International has sold the telecast rights for 50 films to Korea Telecom (KT).
The South Korean company will be able to exploit these films across various platforms including IPTV, mobile and Internet.
The deal includes titles like Yamla Pagla Deewana, Chalo Dilli, Housefull, No Problem, London Dreams and De Dana Dan among others.
"Considering the huge fan following Bollywood movies have in South Korea and with our library of over 2,000 movies, we thought this was an ideal opportunity to exploit our content," Eros International senior vice president, business development Kumar Ahuja said.
All the selected titles will be shown on KT’s Olleh TV platform.
Eros has also signed a deal with Korea’s Inyoung Trading for the theatrical release of Tamil blockbuster Endhiran (Robot) that stars Rajnikant and Aishwarya Rai-Bachchan.