Mumbai: As the 14th edition of the Mumbai Film Festival draws closer, Reliance Entertainment initiative - Talenthouse India and Mumbai Academy of Moving Image (MAMI) have designed innovative crowd-sourcing initiatives aimed at young talented filmmakers.

Talenthouse CEO Mr. Arun Mehra said, "Talenthouse constantly endeavours to provide life-changing opportunities for artists globally by giving them various platforms to showcase their creativity and get recognition. We are proud to be associated with the 14th Mumbai Film Festival, one of India‘s biggest film festivals and are looking forward to receiving some great entries."

With the film festival scheduled to be held from 18 to 25 October, entries for the 14th Mumbai Film Festival‘s (MFF) Dimensions Mumbai competition section are open to filmmakers below the age of 25 to make short films that capture the subject of ‘Essence of Mumbai‘.

Speaking on this initiative Mr. Srinivasan Narayanan, Director, Mumbai Film Festival said, "India along with the rest of the world is going digital. Youth are watching television, but not on the television. Since Dimensions Mumbai is talking to this very audience, it is only obvious that we evolve to smarter, more convenient technology to help them send their entries across to us."

All winning entries will be decided by MAMI Trustees keeping in mind the essence of the festival. The winning films will bag the Silver Gateway trophies and cash prize of Rs 1,00,000 and Rs 50,000 respectively.

The last date to submit entries is 31 August and the winner will be announced during the star- studded awards function on 25 October.