MUMBAI: In a marketing and promotional coup of sorts, Salman Khan managed to pull off an unparalleled feat. The ‘Being Human’ star has managed to get his contemporaries Shah Rukh Khan and Aamir Khan to tweet the first look of his upcoming film Bajrangi Bhaijaan to their followers on Twitter.
“I believe Being a brother is bigger than being a Hero. ‘Bhaijaan’ coming Eid 2015. How do u like the first look?” tweeted Shah Rukh Khan, the once arch nemesis of Salman.
A few minutes later, Aamir Khan also took to the popular micro-blogging site Twitter to post the poster of Salman’s film with the caption ‘Coming soon…”
While SRK has 13.2 million followers on Twitter, Aamir is close behind with 12.8 million followers. On the other hand, amongst the trio, Salman lags slightly behind with 12 million followers on Twitter. Between them, the Khan trinity has the capability to reach out to a fan base of a whopping 38 million followers. No doubt, this is a sure shot recipe for unmatched ‘low cost - maximum impact’ publicity. Now that’s called marketing!
