MUMBAI: Morpheus Media Ventures (MMV), a boutique media firm, has acquired part ownership rights of Shah Rukh Khan‘s forthcoming film Dulha Mil Gaya.
MMV, that has acquired 50 per cent equity, will be the sole presenter of the film produced by Viveck Vaswani‘s Insight Productions.
"We will not only provide financial capital but also our network of distribution partners and marketing that will do justice to a film of this stature," said MMV head Rajat Jhunjhunwala in a statement.
"While much has been said about the film, the team at Morpheus used its own judgment to evaluate the potential of movie and went ahead with the deal," he averred.
Set in Punjab and the Caribbean, the film stars Sushmita Sen and Fardeen Khan besides Shah Rukh in a cameo. The film is the directorial debut of Muddassar Aziz.
MMV, involved in producing regional films, is exploring other avenues in the entertainment space. Currently, it has two Hindi and one Marathi films under production.
Based on true events the story is an emotional drama that transformed the city of Los Angeles.
The release of Changeling will also be promoted on Radio Mirchi. The radio partner will promote the home video launch via RJ mentions and contests.
At the retail front, exclusive offers have also been planned for women shoppers.
BIG Music & Home Entertainment CEO Kulmeet Makkar says, "We are very pleased to bring this dramatic and emotional film which is based on a true story. I am sure the Indian audiences and critics will agree that one cannot miss this excellent movie."
