MUMBAI: Ormax Media, which uses Moviescope predictive model, has forecast Atul Agnihotra’s Bodyguard to take a net opening weekend collection of approximatelyRs 740 million, assuming it releases across 1500 cinemas.
The film will release on 31 August on the day of Eid.
Salman Khan’s Dabangg that released on Eid last year had a weekend (3 days) net box office collection of Rs 487.5 million. His next film Ready, which released in June this year, was also a blockbuster collecting Rs 422.5 million in the opening weekend.
Moviescope is a film research engine designed to take care of all the needs of a producer. This includes four components - Ad Pre-Test, Film Pre-Test, Awareness Tracking (Cinematix) and Exit Polls.
Ormax Media partners with Yash Raj Films, Fox Star Studios, Viacom 18 Motion Pictures and DAR Media among others.