MUMBAI: Reliance Big Entertainment (RBEL) is trying to gain its stronghold in the South Asian region. It has sold the rights of Ghajini in Korea and additionally, it has also sold the broadcast and digital rights of four of its films

to China-based broadcasters.

The four box-office hit films to make their way to China include 13B, Luck By Chance, Karzzzz and Rock On!!

The sale of the theatrical, broadcasting and digital rights of Ghajini in Korea marks the first time an Indian action film has reached the shores of this South Asian nation.

At the same time, Big Pictures which has produced and/or distributed recent hits including 13B, Luck By Chance, Karzzzz and Rock On!! has sold the broadcast and digital rights of these films to China-based CC TV.

These two developments in the entertainment arena reflect Big Pictures‘ initiative to spread the popularity of Indian cinema into new territories.

Commenting on the sales, Big Pictures COO International Film Business Jawahar Sharma said, "Within just a year of its launch, our international sales team has tapped into major markets for the proliferation of Indian cinema.

"Indian cinema is gaining ground with the entry of Ghajini into Korea and our four titles into China. China is a crucial market because of its size and we are happy that we have found warm welcome into the largest country in the world."

Through such initiatives, Big Pictures continues to educate worldwide audiences on the diverse facets of Indian culture through Bollywood films.