MUMBAI: US-based Rentrak Corporation, a leading multi-screen media measurement agency serving the advertising, television and movie industries, has collaborated with independent marketing research firm Majestic Market Research for the collection of movie box office grosses in India.

Under terms of the agreement, Rentrak‘s International Box Office Essentials will be using Indian box office data sourced by Majestic MRSS. Rentrak will be using Majestic‘s local expertise to help expand its reach in the region.

"India is a huge box office market and one where studio returns are steadily increasing. In order to effectively conduct business in the global theatrical industry, clients want visibility into our region," said Majestic Market Research Co-Founder & President (Global) Raj Sharma.

"As Rentrak continues to grow international coverage, which now includes the operation and collection of theatre-level attendance and box office information from 36 countries, the inclusion of one of the world‘s top box office markets to the International Box Office Essentials service is a powerful addition for our clients. Rentrak is thrilled to now be supporting India‘s famed film production heritage with our global box office reporting capabilities," said Rentrak‘s Theatrical Worldwide President Ron Giambra.