MUMBAI: The Sanjay Ghodawat Group that recently collaborated with Percept Picture Company for Jail has extended its partnership with the company.
The Group plans to invest Rs 1 billion in the entertainment sector over the next three years.
Apart from Jail, the two companies will collaborate on films like Bum Bum Bhole directed by Priyadarshan and Chandrakant Kulkarni‘s Carry On Pandu. Both the films are expected to release in early 2010.
Said Sanjay Ghodawat Group of Industries chairman Sanjay Ghodawat, "We have always taken pride in our new business ventures. Our foray into the entertainment space resonates the opportunity available and our quest to offer better and valued services to our customers.
"We foresee tremendous potential in the entertainment space and deem it perfect for reaching out to the masses. Our tie up with Percept Picture Company and association with Madhur Bhandarkar has been a great start to this venture."
Added Percept Picture Company joint managing director Shailendra Singh, "Percept has always focused on creating quality content and we are extremely pleased to have The Ghodawat Group partner us to create path-breaking content. This association marks the coming together of great talent from diverse fields."
