MUMBAI: Reliance Big Entertainment has roped in Sanjeev Lamba as Reliance Big Pictures CEO.

Prior to this, Reliance‘s motion pictures arm had no CEO. Mahesh was heading the division as Reliance Big Pictures COO.

Lamba moves in from Zee Entertainment Studios, the motion pictures arm of Zee Entertainment Enterprises Ltd (Zeel), where he was COO.

Says Lamba, "We are currently undergoing a significant change in the way Indian movies are made, distributed and marketed. Reliance is well positioned to be a long term global media and entertainment player, particularly in movies. I am looking forward to working with the senior team already in place to build a strong profitable global movie business."

Apart from Zee, Lamba has also worked with Ogilvy and Mather in Mumbai and New Delhi, The Walt Disney Company in Hong Kong, Tokyo and California and the Weinstein Company in New York.

Says Reliance Big Entertainment chairman Amit Khanna, "I am sure he will help build Reliance Big Pictures into a pre-eminent film studio in India and overseas."