MUMBAI: UTV Motion Pictures‘ Phir Kabhi was premiered by Digital TV-the DTH service from Airtel on its direct-to-home (DTH) platform yesterday.
Besides Digital TV, Phir Kabhi is scheduled to release on all major DTH platforms including Tata Sky, Dish TV and Big TV.
The release of the film first on the DTH platform ahead of a theatrical release is seen by UTV and DTH operators as an experiment in the right direction for producers of small-budget films and the DTH platform itself.
Digital TV uses the latest MPEG4 standard with DVB S2 technology, which translates into exceptional picture clarity and consistent high-quality audio for the customer.
