MUMBAI: The shooting of UTV Motion Pictures‘ Madhur Bhandarkar directed Kareena Kapoor-starrer Heroine got underway over the weekend.

Heroine is an insider‘s account of a heroine on top of the movie business today. The film will have Kapoor essaying the character of a superstar in B-town and her journey.

Expressing his happiness on the launch of the shoot, UTV Motion Pictures CEO Siddharth Roy Kapur said, "Heroine is one of the most anticipated movies of 2012 and for all of us associated with it. That means that a lot of hard work over the next few months to meet the massive audience expectations. With an excellent script, a talented director at the top of his game and a superb cast and crew, we‘re confident we‘ll be up to the challenge!"

It may be noted that UTV and Bhandarkar are associating again after their film Fashion swept the box office and major film awards winning National Awards and Filmfares for its lead actresses Priyanka Chopra and Kangna Ranaut.

The project also marks 10 years of Bhandarkar‘s critical and commercial success in which he made cult films and entertainers like Chandni Bar, Satta, Page 3, Corporate, Fashion and Dil Toh Baccha Hai Ji.

Bhandarkar said, "I‘m delighted that I‘m making Heroine with UTV. We had a great experience of working together during Fashion and we are taking this beautiful relationship forward. Heroine is a dream project for me about an industry in which I have lived my dreams and it will be my biggest film to date."

It may be noted that Arjun Rampal has been paired in the role of a superstar opposite Kareena while Randeep Hooda and Shahana Goswami play supporting roles.