MUMBAI: Producer Vashu Bhagnani has taken a liking for the electronic media. After releasing the music of his forthcoming film F.A.L.T.U. on pen drive, Bhagnai has developed a whole new platform to release Indian films.
Trying a new kind of distribution model, he will also be releasing his film on the Internet besides the theatres. By releasing his next film on the Internet, it looks like he will be paving the path for futuristic film releases.
As per Bhagnani, Indians staying overseas pay hefty sums to watch a film while here in India, a ticket costs a mere Rs 150. According to the producer, Indians in the US pay around $12 to watch a film, which in Indian terms would amount to around Rs 500 per ticket.
This is why he decided to give them the same viewing experience while keeping the cost the same as that they would normally pay in India. “Hence, we have kept the price of the video stream at $2.89," he avers.
Bhagnani plans to release the film online in the UAE, UK and India.