MUMBAI: Imax, the Toronto-based giant screen exhibitor has partnered with Nongken Bona Film Investment to install a digital screen in the Nongken Bona International Cineplex in Tianjin, China.
 
The theatre, set to open in September, follows Imax screening Bona Film Group‘s 3D martial arts epic Flying Swords of Dragon Gate on its screens and setting an Imax Chinese exhibition record.
 
"With the incredible success of Flying Swords of Dragon Gate, we have first-hand experience with Imax‘s ability to transform the movie-going experience, making audiences believe that they‘re a part of the film," Bona Film Group founder and CEO Dong Yu said after his latest agreement with Imax for the Tianjin theatre in a statement.
 
Flying Swords of Dragon Gate, which released in China in December 2011, became the fourth highest grossing Chinese-language film ever and the highest-grossing Chinese title digitally remastered into the Imax format.