Immortals tops b-o with $ 32 mn intake

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Immortals tops b-o with $ 32 mn intake

Tarsem Singh

MUMBAI: Of three films that released on November 11, Relativity’s Immortals topped the box-office by garnering an estimated $32 million.

The stylized VFX-packed R-rated sword-and-sandal actioner from the producers of 300 and director Tarsem Singh was expected to open in the $25 million-to-$30 million range.But though the filmopened better than expected, it still fell short of the $61.2 million opening of Warner Bros.’ Clash of the Titans or the $70.9 million debut of 300.

It is learnt that 66 per cent of the weekend gross for the Tarsem Singh film came from premium-priced 3-D theaters. It was the third-highest opening this year for an R-rated film. Globally, Immortals opened in over 35 territories and generated an estimated $36 million that brings the worldwide total to an estimated $68 million.

The overall box-office was helped this weekend by two Friday holidays, Veterans Day and Remembrance Day in Canada, giving a boost to Thursday evening shows as well as Friday. Sony’s PG-rated “Jack and Jill,” the latest comedic outing from Adam Sandler collected an estimated $26 million to be at the second spot better than anticipated but less than his previous two films.

Warner Bros.’ awards-bound “J. Edgar,” helmed by Clint Eastwood and starring Leonardo DiCaprio, generated $11.5 million to take the fifth slot with an intake of $11.6 million since its limited opening on Wednesday. On the other hand, Jack and Jill collected around $20 million. Sandler‘s loyal fan base makes his comedies somewhat “critic proof”; his best-performing projects are sometimes his worst reviewed.

After two weekends at number one, DreamWorks/Paramount’s animated Puss In Boots moved into the third spot with an estimated $25.5 million intake.

On the other hand, Universal’s Tower Heist fell to the fourth spot with a gross of an estimated $13.7 million. The Ben Stiller-Eddie Murphy starrer has taken in an estimated $43.87 million in 10 days.