MUMBAI: Having successfully created over 12 IPs in 2013, LIVE Viacom18 a division of Integrated Network Solutions (INS), is now putting together its second event especially for the audiences of Karnataka - the first ever ETV Kannada Anubandha Awards 2014. The show is sponsored by Kanva Mart, a retail fashion chain.

ETV Kannada is currently ranked as the most popular channel in the Kannada general entertainment channel (GEC) market, thanks to the new shows, that influences and inspires its audience. Events at ETV Kannada have gained immense popularity with its themes, high octane performances and execution, eventually leading to exceptional growth in 2013 for the channel.

Commenting on the launch of the award show, Viacom18 senior vice president and business head – INS Jaideep Singh said, “The regional cluster is a vital segment in entertainment.  We have observed substantial growth and expansion in the metros and mini metros. ETV Kannada with its innovative shows such as MTS Dancing Stars and Bhima Bigg Boss, has brought in newer and younger audiences to the regional television medium. By introducing an award ceremony such as the ETV Anubandha Awards, we not only aim to create an on ground entertainment experience for our viewers but also give them a chance to vote for some of their favourite shows and its talent. ”

“We are happy to partner with INS to bring alive the most coveted award show in Karnataka, ETV Kannada Anubandha Awards. The core value of the award show is in alignment with our vision. At Kanva Group, we too believe in bringing families closer to each other through varied brand propositions. We are utmost satisfied and positive that the event will be well received by consumers,” added Kanva Fashions CMD N Nanjundaih.

Taking place in Bangalore on 31 May 2014, the award show will felicitate the work of ETV Kannada family and see performances and appearances by ETV Kannada family members and film celebrities.