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NEW DELHI: Diamond Comics has tied up with License India to launch comic characters – Chacha Chowdhary, Pinki, Sabu and Billoo, on to the animation and character licensing platform. As per the agreement, the characters of Diamond Comics will be introduced as cartoons in animated films and mobile games. The characters will be further used for apparel merchandising, toys and stationary. |
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Says Diamond Comics chairman and managing director Gulshan Rai, “Our characters can be used in stationary products, bubble-gums, candies, ice-creams, shoe industry, cycle industry and also on school children oriented products like school bags, T-Shirts, tattoos and transfer stickers.” “The potential of Indian character licensing, especially, Diamond Comics characters, is great as people can easily recall these characters. We see tremendous potential in Indian character licensing industry and have aggressive plans to harness the same,” adds License India business head Anupama Bindra. |
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