Kam Ya Zyaada was promoted aggressively through its network channels. The channel shot the show promos using its soap stars including the Hum Paanch starcast. As the gameshow launch coincided with Zee Sports clinching the cricket rights, the promos found pride of place on the sports channel. Apart from using the tried and tested methods of radio, print and outdoors, the channel conducted a lot of ground activities to promote the show in the pre-launch phase.

Zee has also been using citi-wise ground activities as reach-building programmes for Sa Re Ga Ma Pa Challenge. "We have been holding ground activities in association with various popular local events such as Delhi's Youth Nexus. These gave a real feeling of reality because the public could watch the performances of the contestants live," says Zee TV marketing head Tarun Mehra.