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* Radio City is the number 1 FM Radio Brand across Mumbai,
Delhi and Bangalore in terms of consolidated listenership
* Clear Leader in Bangalore, with a considerable lead over
competition
Mumbai, August 30, 2006: NRS ‘06, the most exhaustive media research available to advertisers, advertising agencies and the media, has announced its findings on Radio Listenership in India. And Radio City has clearly emerged as a winner in the FM Radio Space in terms of its overall listenership and growth.
Radio has shown a healthy growth over last year, and 27% of the country tunes in every week, almost equaling the reach of print. FM overall has shown an explosive growth of 55%, reaching 119 million listeners every week.
Radio City is the consolidated number one station across Mumbai, Delhi and Bangalore, with 13.4 million listeners tuning in every week, 1 million more listeners than Mirchi. Radio City has shown healthy growth across all its existing stations from Phase I. In Mumbai, Radio City‘s reach stands at 61 lakhs. In Delhi, Radio City‘s the fastest growing private FM station, reaching out to 48.7 lakh listeners. Radio City in Bangalore is the most popular station and is number 1 in listenership with an overall reach of
24.7 lakh listeners. In Lucknow, Radio City has grown substantially, and is the number one station, reaching 9 lakh listeners.
Commenting on the findings, says Rana Barua, National Head - Marketing Radio City, "The NRS ‘06 results have only substantiated what we have believed all along. Our superior quality of content and innovations has always delivered large number of audiences that really matter to advertisers. Clearly, Radio City has positioned itself as the leader in the premium end of the mass segment. And even as we launch in the new markets, we will only continue to entertain our listeners with even better and varied content and communications"
NRS is the world‘s largest readership survey and covers over 2.8 lakh respondents across India. The survey is conducted under the aegis of the National Readership Survey Council with the fieldwork carried out by ACNielsen ORG-MARG.
About Radio City:
Radio City is India‘s first and leading hit music FM radio brand. Promoted by Music Broadcast Private Limited (MBPL), the private FM network has captured the hearts of millions of listeners across Mumbai, Delhi, Bangalore, Lucknow, Hyderabad and Chennai. In the II Phase of expansion of FM Radio, Radio City has bagged the licences to broadcast in 16 more cities.
Radio City will soon regale listeners in Jaipur, Coimbatore, Vizag, Pune, Ahmedabad, Surat, Nagpur, apart from the smaller centres in Western India.
Radio City broadcasts 24/7, using state of the art digital stereo FM for unmatched quality in signal strength, clarity and brilliance. Backed by expertise in programming, sales and marketing, Radio City is characterized by exciting shows that give it unmatched popular appeal. Innovative programming, vivacious radio jockeys and popular contemporary music uniquely position Radio City to deliver targeted audiences across India‘s most important cities.
For further information please contact:
Supriya Sonde / Ashmita Pillay, Vaishnavi Corporate Communications,
Tel: 66568787 ext: 8744/ 8739, Mobile: 9867035854 / 9821775149
