MUMBAI: Kids entertainment channel Nick has joined hands with Teri, an NGO that works for the cause of environment, to launch ‘the big green help‘ campaign, a pro-socio environmental initiative designed to empower and encourage kids to save the planet and its resources.
The campaign that rolls out today, 5 June (World Environment Day) will help in providing information to kids that will help them understand the environmental issues like conserving energy, preserving nature and fighting pollution hazards amongst others.Nick India SVP and GM Nina Elavia Jaipuria says, "With ‘the big green help‘ we are addressing the need of the hour."
"We are sure that our association with Teri will help us route ‘the big green help‘ in the most effective way to our audiences," she adds.
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As part of the initiative, Nick will connect with kids through on-air green-themed messages, special programming and a series of online games. Additionally, Nick will be a part of Teri‘s Soldiers of the Earth programme, an environmental awareness campaign, that will engage kids across the nation through periodicals and books. |
The campaign will include on-ground activation, digital and network support, book-reading sessions, events and direct consumer contact.
