MUMBAI: The MoonScoop Group has entered into a worldwide licensing agreement with Playmates Toys for new animated comedy/action series Hero:108.

The deal allows Playmates to develop and market Hero:108 related toys including action figures, vehicles, role play toys and accessories, playsets and electronic and handheld games on a worldwide basis.

MoonScoop president consumer products and marketing (worldwide) Cynthia Money said, "The designs, a lot of characters and locations to play with, and wealth of interesting stories will lead to a strong interest on the collectibles side as well."Added Playmates VP (marketing and product development) Paul Fish, "The visuals in this series are good and the producers have created some of the most fun characters. Our creative team jumped at the opportunity to create toys and collectibles that reflect the innovative nature of the series and we look forward to sharing these fantastic concepts with our retail partners worldwide." Additionally, an online content at Hero108.tv and a series of 108 casual flash-based web games will also be introduced.

Hero:108 follows the adventures of a group of young defenders determined to end a conflict between animals and humans in ‘The Hidden Kingdom‘. It‘s expected to launch on Cartoon Network platforms around the world in early 2010.