MUMBAI: Nickelodeon/Viacom Consumer Products (NVCP) has launched new apparel and accessories line inspired by Nickelodeon‘s popular live-action series, True Jackson.
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Christened as Mad Style by True Jackson, the new line has been designed by L‘Koral president and CEO Jane Siskin and is available exclusively at Walmart stores. Every item retails at approximately $14. |
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Says NVCP senior VP, domestic licensing Hal Snik, "The Mad Style line embodies the spirit of the show and the clothes are comfortable and affordable enough so that girls can follow the trends or create a look totally in their own style." |
