MUMBAI: Looks like news channels are not only focusing to revamp content but are also looking at revising their marketing strategies.

CNBC Awaaz is currently in the process of scouting for a digital partner. Industry sources have confirmed that the multi agency pitch is underway in Delhi. The size of the account could not be understood at the time of filing the report. According to sources, the news channel is looking at refreshing its social media presence. Currently, the channel has around 67,928 likes on Facebook and over 20,600 followers on Twitter. It can be noted that the popular shows of the channel have separate profiles on social media. The channel internally too has an active social media team.

In another development, Zee News has called for a creative pitch which is also underway in Delhi. The incumbent agency on Zee News’ account is Bang in the Middle. It is understood that the news channels want to bring on board boutique agencies because of tight budgets.

It will be interesting to see how both channels smartly revise their marketing strategies to grab the attention of viewers across multiple screens in the coming days.