MUMBAI: 21st Century Fox co-chief operating officer James Murdoch will give the first media mastermind keynote interview in MIPCOM 2014. He will address delegates in Cannes on Monday, 13 October.

Murdoch works across 21st Century Fox’s global portfolio of businesses and has direct responsibility for the group’s television interests, which includes Fox Networks Group in the United States and, internationally, the Company's holdings in BSkyB, Sky Deutschland, Sky Italia and Star India.

“We are extremely honoured to welcome James Murdoch as MIPCOM’s opening mastermind keynote interview,” said Reed MIDEM’s Television Division – director Laurine Garaude in a statement.

According to Garaude, 21st Century Fox has dared to challenge convention, reshaping the industry and developing businesses that are large employers of creative talent. “Their commitment to international television production coupled with their interests in pan-European pay-TV makes this a unique opportunity to hear about the group’s plans from a recognised leader in the television industry. At a time when the quest for powerful original content has never been so relevant we are delighted to have James Murdoch speak at MIPCOM 2014 and look forward to contributing to the global debate on creativity in today’s digital era.”

Organised by Reed MIDEM, the 30th anniversary of MIPCOM will take place in Cannes from 13-16 October 2014.