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MUMBAI: The Advisory Council plays the role of advisor to the programme and will meet at least twice a year for half day. It is responsible to give directions on the future, approvals on the course input, correction in curriculum, early spotting of new trends in communication and marketing which can be included in the course, help evolve the course and make it progressive year-on-year, bring in International learning and case studies.
Bernard Bedon, Global HR Director, Starcom MediaVest Group, said ?I am honoured to be a part of this programme for several reasons. The time has come to invest in advancing the field of Integrated Marketing Communications by investing in our brightest students and linking their studies to practical business problems. The business world and academia will benefit from the collaboration between a prestigious academic institution like the Somaiya Institute of Management Studies and Research and a global leader like Starcom MediaVest Group. From a talent perspective, this partnership builds and develops a pipeline of future IMC experts and business leaders.
Suresh Ghai, Director, K. J. Somaiya Management Institute added, ?We want to take the programme to the highest level possible and make it the best programme in Asia in the next three years. Having stalwarts from leading companies as advisors to the programme will enable students in getting the best of inputs and direction for their future.?
SSIMCAP-360?, is an intensive 10 month, full time programme, leading to a Certificate in Advanced Integrated Marketing Communications. This course offers bright youngsters an opportunity to learn every form of marketing communication in a comprehensive manner. The programme encompasses subjects such as advertising, principles of management, the world of digital, rural marketing, media planning among others.
SSIMCAP-360? will cost Rs 95,000/- and residential facilities will be provided at an additional cost if required, making this one of the most affordable programmes. Maximum of sixty students will be selected for the first batch through a national admission process that includes a multiple choice online test covering general knowledge, language skills, marketing communications aptitude, a written communications test, group discussion and a personal interview. This will be held on 5th September on campus. The programme will commence on 14th September. Fresh graduates and working professionals interested in a career in Integrated Marketing Communications, who have scored 50% or above can apply.
