MUMBAI: After acquiring Adlabs Films Limited (Adlabs) in 2005, Anil Ambani is now changing the name of the company to Reliance MediaWorks Limited.

The company said the original name, Adlabs Films, was reflective of the company‘s initial business as a film processing laboratory. But the company has now seen growth in the scale of its operations in the areas of exhibition, film and media services and television software.

Adlabs Films Chief Executive Officer Anil Arjun says, "The name Reliance MediaWorks Limited more accurately reflects our identity as a diversified film and media services company with a global presence. We are privileged to draw upon the international recognition of the Reliance Anil Dhirubhai Ambani Group brand, to further strengthen our leadership position in the media and entertainment business."

Interestingly, the brand Adlabs is with Manmohan Shetty, the founder of Adlabs Films who sold out to Reliance.

Adlabs has entered new segments of the film production value chain including digital post-production, digital cinema mastering, studios/shooting floors, film and TV equipment rentals, visual effects and image enhancement, film restoration BPO and other value added services.