Mumbai: Zee Telefilms Limited, India’s largest media and entertainment conglomerate today accepted the BCCI offer to increase the bid price to US$ 308 million, thus bagging the telecast rights for Indian cricket.

In lieu of the increase in bid price, BCCI has offered 144 days of International cricket, which is likely to go upto 160 days. This is against the earlier indicated offer of 108 days of international cricket for 4 years.

Expressing his feelings after winning the highest ever bid in the history of Indian cricket Mr Subhash Chandra, Chairman Zee Network said, “It is an overwhelming feeling to have finally been able to seal the deal which I always believed from the day one was legitimately ours.”

Mr Chandra, added, “We did not get the schedule of cricket to be played until yesterday and so could share the schedule of payments with BCCI today. Considering all aspects we have accepted the new offer ensuring that the rights for the coveted series lie with the India’s largest media and entertainment conglomerate.”