MUMBAI: Big TV, the direct-to-home (DTH) arm of Reliance Communications, has launched new packages during the festive season for the South market.

The pay-TV company has introduced a 12-month package for Rs 2590. New regional channels introduced in south regional packs include UsheTV (Kannada), AdityaTV (Tamil) and GCV (Telugu). The package offers “maximum value” in all base packs to appeal to a wide spectrum of viewers in South, says the company.

The Rs 2590 South offer comes with a total of 120 channels including 15 Sun channels and more south regional language channels.

Also, Big TV has priced ‘Sun Bronze pack’ at Rs 127 for Southern customers. “Our latest offer gives more choices for Southern customers by adding new channels across regional platforms; we’ve simplified the packages besides maintaining flexibility for top up purchases. This is part of Big TV’s abiding commitment to deliver great value at affordable prices to its customers during festive season,” said Big TV senior VP Umesh Rao.